After one year in 1995, just one month, Amazon's book sales could expand in the US, selling in all 52 states. Until 1996, Jeff Bezos made the sale of the Amazon. Up to $ 15 million a year.

Jeff Bezos
Jeff Bezos
The giant company went on a boom in 1997, while Jeff Bezos decided to sell his stake publicly, with the initial share price of $ 29.25 and in 1998, the share price was up nearly Three times.

In 1999, stock prices rose over $ 118 per share, but unfortunately, the presence of online stock market crunching prices fell to almost $ 6 per share, while many online technology companies closed the door. More than half.

Fortunately, after the crisis ended in 2002, Amazon rebounded again expanding its potential to expand until 2010, the company announced a new Kindle-reading device, the home is strong in the US, and the $ 399 price tag still remains strong. Within a few months, Steve Jobs's iPad is the founder of the company. Apple also appeared together with the program comes with an easy reading book says that almost better than Kindle's Jeff Bezos.

Seeing this, Jeff Bezos has modified its strategy, editing and designing the Kindle better, more functionality, and a much cheaper price, giving it a lot of support, but not so much. The explosion is as strong as the absence of the iPad.

Rapid changes in market volatility and competitiveness make a product or company alive, and this is also the strategy Jeff Bezos uses to succeed.

Amazon.com is America's largest online trading company, founded by 55-year-old founder Jeff Bezos, worth more than $ 137 billion.

"Every business has to change to live"